TY - BOOK AU - Ang,Jaime Gutierrez, editor. AU - Title TI - English for purposive communication : (a modular approach) SN - 9786214061921 U1 - FIL 404 En361a 2019 PY - 2019///] CY - Manila, PH PB - Mindshapers Co., Inc. KW - Communication KW - Business communication N1 - Includes bibliographical references; Preface iii -- Acknowledgment v -- Course Title vii -- Course Description vii -- Learning Outcomes viii -- The Nature of Communication: An Overview 1 -- The Communication Process: Notes, Perspectives, etc. 21 -- Communications Cues: Focus on Verbal and Non-Verbal 51 -- On Intercultural Communication: Focus on Local and Global Communication in Multicultural Settings 65 -- Evaluating Messages and/or Images of Different Types of Texts Reflecting Different Cultures 99 -- Communication and Technology: Imperatives for the Future 109 -- Communication for Various Purposes 129 -- Communication for Work Purposes 143 -- Communication for Academic Purposes 151 -- References 235 N2 - "Puposive Communication: A Moodular Approach for the 21st Century Filipino Student is an outcomes-based and learner-centered text-manual in reading, speaking, listening and writing for different audience and various purposes. The skills of communication are studied and simulated in advanced academic settings. Dr. Isagani Cruz (2014, p.13) asserts that "purposive communication must be academic-the General Education Curriculum faculty has to be familiar with the cademic research on this subject." -- ER -